Collage of screenshots from a shopping mobile app displaying fashion stores and clothing items. Showcases storefronts, models wearing outfits, and store details like names, addresses, opening hours, and nearby locations.

Ole Fashion

Ole is a luxury fashion app revolutionizing on-demand shopping, delivering high-end designer pieces across NYC in under an hour. Partnering with brands like Tory Burch, Jonathan Simkhai, Kirna Zabete, and Blue & Cream, our 360° collaboration spanned creative strategy, art direction, photoshoots, marketing campaigns, in-app promotions, social media management, and merchandising to drive growth and engagement. This work helped Ole acquire tens of thousands of users, increase repeat purchases, and gain recognition in publications like WWD, cementing its place in the luxury retail space.

INDUSTRY:

Fashion, Accessories

PROJECT SCOPE:

Creative Direction, Art Direction, E-commerce App and Strategy, Project Management, Marketing Strategy, Social Media, Merchandising, Brand Strategy

A woman with dark skin wearing a black spaghetti strap dress and silver necklace, sitting on a beige couch, holding a jeweled clutch purse, with text overlay reading 'Holiday Party Ready'.
Fashion ensemble including black leather blouse with twist front, light blue wide-leg jeans, tan blazer with houndstooth pattern, black ankle boots, white sneakers with leopard print star logo, tortoiseshell sunglasses, gold hoop earrings, gold chain bracelet, brown leather shoulder bag, black textured clutch purse.
Four smartphones showing different app screens related to shopping and fashion. The first phone displays an email marketing campaign with a "Most Wanted" clothing sale. The second phone shows a social media post featuring a model and a "Shop Now" link. The third phone presents an in-app shopping interface displaying a model in a dress. The fourth phone shows a push notification with a sale alert and a weather update.
A woman with blonde hair wearing sunglasses and a black outfit, including a long coat and a slit dress, walking on a city sidewalk.
A woman walking on a city sidewalk with parked cars and buildings in the background. She is wearing a beige blazer, gray sweater, blue jeans, white boots, and a yellow and white scarf. She has brown hair and is carrying a light green handbag. The photo has text overlay that says 'Loved by @natalieoffduty'.
Fashionable woman standing against a stone wall in Rome, Italy, wearing sunglasses, a black blazer, a striped cardigan, a white top, a beige skirt, and brown boots.
A man wearing a black helmet and black T-shirt riding a bicycle outside a store with a large black bag that has the Ole logo.
Smartphone displaying the Instagram profile of Ole Fashion App, featuring fashion-related posts and stories, leaning against a beige wall on a textured surface.
A woman outdoors on a grassy field wearing baggy denim jeans and a striped long-sleeve shirt, smiling and leaning to one side, with trees in the background.
A woman with blonde hair wearing a green leather suit, white crop top, and gold necklace, standing on a staircase in an ornate building with classical architecture.
Collection of women's clothing from Nili Lotan, including a dark navy shirt, ivory pants, ivory shirt, and dark navy shorts, with prices listed.
Two women standing outdoors, one in a white knit top with long skirt and the other in a gold satin tank top and black skirt, with text overlay 'New Brand Alert: Ludivine' and a 'Shop Now' button.
Display of women's fashion clothing in a boutique with neutral and soft pastel tones, featuring hanging pastel dresses and tops on white racks.
Minimalist clothing store with racks of casual and formal clothes, a brown bench, decorative circular light fixtures, and large front windows with greenery outside.
A woman in a shiny, orange, sequin dress and white heeled boots poses against a black background with text overlay reading 'Best-Dressed Guest: Shop Our Top Styles'.
Two smartphones displaying a shopping app with a map and order details, including estimated delivery time and product images.
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